GAVi Cafe

The client needed an identity and promotional pieces for a new cafe restaurant. The logo and color palette were already established. The physical cafe interior was also underway. The ongoing project would include menu design, restaurant signage, business cards, electronic newsletters, and other products.

Express Yourself

My design direction utilized the warm colors that were already in play. This was combined with a script-style font and a classic chalkboard theme to capture the spontaneity of the cafe environment.

New, digitally created menus were developed to replace the previous in-store hand-drawn chalk signs. The priority was to preserve the handcrafted look and introduce photos of select menu items.

Weekly menus and timely specials were both printed and electronically delivered. The electronic newsletters required concept development and copywriting. Staff shirts were redesigned every year. The goal was to keep the look simple and fresh with clever concepts and straightforward visuals.