BRANDING
PACKAGE DESIGN
ILLUSTRATION
Hardstreet
Hardstreet needed branding for their new line of motorcycle saddlebag organizers. The scope of work would include graphic design, illustrations, photo editing, display design, and 3D rendering. The brand needed to convey energy and confidence. The products were still in development, so the design needed to adapt to changes as the pieces were put into place.
Saddle Up
Orange was used as the dominant color to establish a look that would stand out on the dealer floor and separate from the competition. The logo was consistently applied at a large scale for readability and recognition. White space and accent lines were used to help organize the content. Product images were often applied in a layered method to create depth and interest. Illustrations were used to assist with product instructions and installations. The style is loose and friendlier than the mechanical drawing style that was initially considered.
