Wisco Performance Products

Wiseco Piston Company is a leading manufacturer of high-performance forged pistons and engine components for powersports, automotive, and marine applications, delivering innovation, precision engineering, and superior durability since 1941.

Project Description

The client needed creative support on several projects for existing and new products. They wanted to re-energize their look to better match the high-performance environment of powersports. The plan was to begin with a catalog redesign to set the tone for the other projects.

Design Solution

Using the Wiseco W icon as inspiration, colors, shapes, and angles were used to create a dynamic and edgy look. The idea was to create layouts that appear undaunted by traditional page boundaries. Working the corners of the page provided the opportunity to create more surface area. Bold, stylized type was used to emphasize motion and excitement.